The SKKN pop-up store in LA's Westfield Century City, designed by Allied Projects in collaboration with Perron-Roettinger, epitomizes a pared-back aesthetic with a limited material palette of the brand. The store's 1,330 square feet showcase homeware and skincare products in a visually engaging manner. Curved wall alcoves provide a seamless and flowing display for the products, while sculptural counters made from a faux concrete plaster finish add a tactile and architectural element to the space. The design is further enhanced by large portraits of founder Kim Kardashian, offering a strong visual focal point and reinforcing the brand identity. This thoughtful design creates an open and airy feel, maximizing display efficiency while maintaining the brand's minimalist ethos.